Creative core

I just had new business cards made and they bear the new tagline for my life coaching business:

Connecting you to your creative core

Every day I like it more, as I see how perfectly it reflects the people I coach and the goals they strive to meet. At their creative core might be a book, a photo scrapbook project, knitting, singing, acting, pilates, comedy, decorating a room, growing a garden. Or it might be that they want a new career that taps into that creative core.

The bottom line is that they want to connect to it, or they find out they do through the process of the coaching.

That's a big message in a little business card. Very gratifying.