Market this

Sometimes people ask me who my target audience is for life coaching. That's a pretty basic marketing question, I understand, but it's tough for me to answer. The truth is I can coach anyone who is open to being coached. It's not just about creatives or executives or people with problems. It's not just women or people in transition or a certain age group.

This was brought home to me last night when I had a coaching session with a 25-year-old guy. He's bright and together. He's ambitious. He has a significant relationship in his life. He's well-adjusted. He knows what his dream job is and has already taken steps to make it happen. He just has some things to sort out, the kinds of issues that require an objective ear and an insightful mind. Enter the life coach.

It was yet another one of those times where I walked away from a session marveling at this profession and how good it feels to do it. "I didn't know what to expect, but I'm really glad I came to see you," he said with a smile. I sent him away with some assignments for next week and hopefully they'll crystallize some things for him.

It capped a day where I had coached a 30-something guy and a 50-something guy, both of whom are working on bold creative ventures. All three of these men inspired me in different ways yesterday. They have very little in common aside from their gender.

So who's my target audience?

I daresay, who isn't?